StoreOpinion.ca is an official customer feedback program designed to collect real opinions from shoppers and use those insights to improve stores, services, and product offerings. At the same time, participants get a chance to earn valuable rewards.
In today’s competitive retail world, customer feedback plays a major role in shaping shopping experiences. Grocery chains no longer rely only on sales numbers—they actively listen to shoppers to understand what works and what doesn’t. That’s exactly where StoreOpinion comes in.
This complete guide explains everything you need to know about StoreOpinion in 2026—how it works, what rewards are offered, who can participate, and how to maximize your chances while staying safe online.
What Is StoreOpinion?
StoreOpinion is an online survey platform operated for Loblaw Companies Limited, one of Canada’s largest food and retail groups.
Loblaw owns and operates multiple well-known grocery banners across the country, including:
- No Frills
- Real Canadian Superstore
- Zehrs
- Maxi
- Independent Grocer
If you shop at any of these stores, you may notice a survey invitation printed at the bottom of your receipt. That invitation leads you to the StoreOpinion feedback portal.
The goal is simple: customers share their honest shopping experiences, and Loblaw uses that information to improve store operations, customer service, pricing strategies, and overall satisfaction.
Why Grocery Companies Use Surveys Like StoreOpinion
Retail surveys aren’t just marketing tools—they’re operational resources.
Instead of guessing what customers want, companies rely on direct feedback to identify:
- Checkout speed issues
- Staff friendliness
- Store cleanliness
- Product availability
- Pricing concerns
- Layout and navigation problems
StoreOpinion allows Loblaw to collect this data at scale, across thousands of stores and millions of customers. Over time, patterns emerge that help guide business decisions.
For shoppers, this means your feedback genuinely contributes to real improvements.
How the StoreOpinion Survey Works (Step by Step)
Participating in StoreOpinion is straightforward and usually takes less than 10 minutes.
Step 1: Save Your Receipt
After completing your purchase, keep your receipt. Near the bottom, you’ll find a survey invitation along with a unique entry code.
This code is required to access the questionnaire.
Step 2: Visit the Official Survey Page
Use the web address printed on your receipt. Always make sure you’re on the official StoreOpinion site and not a look-alike page.
Tip: Avoid clicking random links from emails or social media. The safest way is typing the address directly from your receipt.
Step 3: Enter Your Survey Code
Input the receipt code exactly as shown. Once validated, the survey will begin.
Each receipt usually allows one entry, and codes expire after a short period, so don’t wait too long.
Step 4: Answer the Questions Honestly
You’ll be asked about your recent visit, including:
- Overall satisfaction
- Staff behavior
- Store cleanliness
- Checkout experience
- Product selection
- Likelihood of returning
There are no right or wrong answers — honest feedback is what matters most.
Step 5: Submit and Enter the Sweepstakes
After completing the survey, your entry is automatically added to the monthly prize draw. No additional steps are required.
StoreOpinion Rewards: What Can You Win?
One of the main reasons customers participate is the chance to earn PC Optimum points.
Each month, StoreOpinion runs a sweepstakes where participants can win up to 1,000,000 PC Optimum points, which is roughly equivalent to $1,000 CAD in grocery value.
These points can be redeemed at Loblaw-owned stores and partner locations, making them highly practical compared to generic gift cards.
Key Reward Details
- Winners are selected monthly
- One entry per receipt (limits apply per person)
- Points are added directly to the winner’s PC Optimum account
- No purchase beyond your original shopping trip is required
While winning isn’t guaranteed, every valid survey submission gives you a chance.
Who Is Eligible to Participate?
Although exact rules can vary by promotion period, general eligibility includes:
- Legal residents of Canada
- Must meet minimum age requirements (usually 18+)
- Must have a valid receipt with survey code
- Limited entries per person per month
Employees of Loblaw and affiliated companies are typically excluded.
Always review the official sweepstakes rules on the survey site for the most current terms.
Why Your Feedback Really Matters
Some shoppers wonder whether surveys actually make a difference. The answer is yes—especially when feedback comes in large volumes.
StoreOpinion data is used to:
- Improve staffing levels during busy hours
- Identify underperforming locations
- Adjust product assortments
- Enhance training programs
- Address recurring customer complaints
When thousands of customers mention the same issue, it becomes a priority.
So even if you don’t win the prize, your input still contributes to better shopping experiences for everyone.
Common Questions About StoreOpinion
Is StoreOpinion Legit?
Yes—StoreOpinion is an official feedback program connected to Loblaw Companies Limited. However, fake sites do exist, so always use the address printed on your receipt.
How Long Does the Survey Take?
Most users complete it in 5–10 minutes.
Can I Enter Without a Receipt?
In some promotions, mail-in entries may be available. Check the official sweepstakes rules for alternative entry methods.
How Will I Know If I Win?
Winners are usually contacted using the details provided during survey completion. Make sure your contact information is accurate.
Safety Tips: Avoid Fake Survey Websites
Because StoreOpinion offers valuable rewards, scammers sometimes create imitation pages.
Protect yourself by following these guidelines:
- Only use the URL printed on your receipt
- Never provide banking or credit card details
- Avoid third-party “StoreOpinion” links
- Don’t download files from survey sites
- Exit immediately if a page asks for sensitive personal information
Real surveys only ask basic contact details for prize notification.
Tips to Maximize Your Experience
While you can’t control the outcome of a sweepstakes, you can improve your overall experience:
- Complete surveys promptly before codes expire
- Provide clear, thoughtful answers
- Keep receipts until you finish the survey
- Track your monthly entries
- Use a consistent email address
These habits help ensure valid participation every time.
StoreOpinion in 2026: What’s Changed?
In recent years, StoreOpinion has become more mobile-friendly, allowing customers to complete surveys directly from smartphones. Question formats have also evolved to include more rating scales and optional comment sections, giving shoppers greater flexibility in expressing feedback.
Loblaw continues refining the platform to make participation faster and easier — recognizing that convenience leads to higher response rates and better data.
Final Words
StoreOpinion is more than just a customer survey — it’s a two-way communication channel between Canadian shoppers and one of the country’s largest grocery retailers.
By spending a few minutes sharing your experience, you help shape store improvements while gaining a chance to earn meaningful rewards. Whether you’re highlighting great service or pointing out areas for improvement, your voice matters.
If you regularly shop at Loblaw-owned stores, participating in StoreOpinion is a simple habit that turns everyday receipts into opportunities — both for better shopping experiences and potential prize wins.